One lucky winner between the ages of one day old to four years old, will have the chance to become the new face of Gerber on their social media channels and score a grand prize of $50,000.
Between now and October 20, parents or legal guardians should post a favorite, recent photo of their little one on Instagram using #GerberPhotoSearch2018 for a chance to have their child serve as an adorable ambassador for the brand.
There’s a limit of 10 entries per person/Instagram account. Check out additional rules and regulations here. Check out last year’s winner, Lucas Warren.